Britney Spears to launch her lingerie brand.

International pop icon Britney Spears has announced her line of sleepwear apparel, The Intimate Britney Spears, with retail partner CHANGE Lingerie, a leading company in lingerie with over 180 stores worldwide. The collection will launch September 23rd at an event in London, with an appearance by Britney, and be available exclusively on ASOS.com for one month and www.intimatebritneyspears.com beginning October 23rd. The collection features a superior selection of lingerie sets, bustiers, kimonos, and night gowns accompanied with basics, sweats and jersey sleepwear to look and feel your best night after night. The collection also features detailed shoulder straps and stunning embellishments, in addition to crochet edges, satin ribbons, and lace trim.

Britney Spears is one of the most provocative artists to enter the music scene in the last two decades, reaching icon status for some of the most seductive performances in history, blazing a trail for modern day female empowerment. A frontrunner in entertainment selling nearly 100 million records worldwide, Spears is bringing her vision of luxurious sleepwear to life with playful pieces for every woman to feel beautiful. After selling out world tours and entertaining fans night after night, Spears continues her message of confidence and poise with ten romantic lines with The Intimate.

“Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that,” said Spears.

The collection exudes sensual luxury and surpasses competitors with A-J cup sizing, allowing the perfect fit for almost every body type. Products are affordably priced from £16-£65 and will additionally be sold at online retailers, department stores, and specialist boutiques throughout Europe.

“We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love,” said Claus Walther Jensen, CEO and founder of CHANGE of Scandinavia A/S.

For more information, follow The Intimate Britney Spears on Twitter @intimatebritney.