Desigual brought Culture, Character and Colour at NYFW.

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NEW YORK, NY - SEPTEMBER 07: Models walk the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Frazer Harrison/Getty Images For Desigual )

Colour, Culture, and Character; Desigual’s NYFW Spring/Summer 2018 Show, Artistically Directed by Jean-Paul Goude, Presents a Collection Inspired by Jungles Both Literal and Metaphorical—Highlighting Diversity, Optimism, Vitality and Individuality.

NEW YORK, NY – SEPTEMBER 07: Models walk the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Frazer Harrison/Getty Images For Desigual )


Desigual unveiled its Spring/Summer 2018 show at New York Fashion Week. It marked Jean-Paul Goude’s first step as Artistic Director of the brand (his appointment was made public last month). Goude was tasked with creating a presentation that would bring both bold novelty and unique appeal to complement Desigual’s long-established DNA, which celebrates optimism and individuality.

The runway show—and its accompanying performance—were designed as an immersive experience. It was a celebration of diversity, eclecticism and originality—values that have remained essential to Desigual’s core since its inception.

Each model represented a singular character from a different group, with makeup and hairstyles that further pushed the boundaries of imagination. It was an “unexpected trip.”

The women’s fashion Spring/Summer 2018 collection was inspired by a voyage through different types of jungles; exotic, psychedelic, and more. It blended cross-cultural references in a panoply of colour and creativity, optimism and singularity and non-conformity and vitality: the silhouettes were casual but textured, including everything from raffia to polka-dots, and there was an emphasis on looseness and pattern.

Pieces included colour-blocked knit sweaters, interweaving mesh and marine striping; elsewhere, kimono and pajama volumes were cut with fluid fabrics. Jackets—on the shorter side, in leather or denim—were complemented by golden accent jewelry, while bohemian skirts and dresses were treated with trippy geometric prints. Tahitian flowers, palm groves and even a Mickey Mouse print were also in the mix.

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The Spring/Summer 2018 show also included a 16-piece capsule collection called “Desigual Couture” designed by Jean-Paul Goude himself, which further represented the intersection of his and Desigual’s unique aesthetic approaches. Describing his creative involvement, Goude says he sought to champion: “cultural diversity, street-chic as a democratized form of Couture, festivity, originality, rhythm, and humour—these are the values that not only refer to Desigual’s DNA, but to my own, as well. Let’s say we are on the same wavelength.” Combined, the Spring/Summer 2018 collection is like a puzzle—and the assembled pieces are the spirit of Desigual. “Unexpected,” but dynamic and authentic.

A model walks the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City.

NEW YORK, NY – SEPTEMBER 07: A model walks the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Frazer Harrison/Getty Images For Desigual )

NEW YORK, NY – SEPTEMBER 07: A model walks the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Theo Wargo/Getty Images For Desigual )

NEW YORK, NY – SEPTEMBER 07: A model walks the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Theo Wargo/Getty Images For Desigual )

NEW YORK, NY – SEPTEMBER 07: A model walks the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Frazer Harrison/Getty Images For Desigual )

NEW YORK, NY – SEPTEMBER 07: A model walks the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Frazer Harrison/Getty Images For Desigual )

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[caption id="attachment_8844" align="aligncenter" width="683"] NEW YORK, NY – SEPTEMBER 07: A model walks the runway for Desigual fashion show during New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Frazer Harrison/Getty Images For Desigual )

Faustina Anyanwu
Faustina Anyanwu
Faustina Anyanwu is a features writer focusing on people's stories, entrepreneurship, start-ups, social media marketing, and profiling. Follow her on Twitter - @fauntee Official Website: www.faunteebon.com Mantra: Real Women Think Legacy.

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