WorldRemit, signs an agreement to become Arsenal’s first official online money transfer partner. Worldremit was founded by Ismail Ahmed, a UK-based entrepreneur from Somaliland, in 2010.
The leading digital money transfer business offers a better way to send small sums of money to family and friends around the world, with services available in 50 countries, offering money transfers to more than 140 destinations across Europe, Asia, Africa, Australia and the Americas.
The global partnership will support WorldRemit’s ambitious growth plans, by generating awareness at Arsenal’s home Premier League matches which will help the brand to reach and connect with over 74 million followers across the club’s official digital and social channels.
WorldRemit will work with first-team players to create unique content to engage Arsenal fans and potential customers around the world. In addition, exclusive events and experiences will be offered to WorldRemit customers, including competitions to win travel to London and tickets to watch the team play at Emirates Stadium.
Ismail Ahmed, WorldRemit chief executive officer, said: “Football is a language that everyone understands. Growing up in Somaliland, you would always see kids playing football – even during the war. It’s a passion which connects people all over the world and we are proud to sponsor a club whose values are so closely aligned to our own and those of our customers.
This partnership with Arsenal creates opportunities for us to thank and reward our loyal customers and to connect with new audiences around the world. We look forward to using the power of football to support and inspire young people to fulfil their potential and to the opportunities which we can create together.”
Vinai Venkatesham, Arsenal’s chief commercial officer, said: “This is an exciting new partnership with WorldRemit who, under their inspirational CEO, are looking to transform the way people can transfer money to family and friends around the world.
“We share mutual values and look forward to working together to build their global presence through our broadcast, social and digital channels, which reach millions around the world. We look forward to a long and successful partnership.”