Global women’s hygiene product market size to reach USD 33.78 billion by 2025, report says.
The global feminine hygiene product market size is forecasted to reach USD 33.78 billion by 2025, according to a new report by Grand View Research, Inc, a US company which provides syndicated research reports, customized research reports.
It is anticipated to register a CAGR of 6.5% over the forecast period. The growth is catapulted by rise in disposable income, awareness among women regarding the available solutions, and commercialization of innovative and eco-friendly products. Initiatives by companies, government agencies, and self-help groups such as Divas of Colour and other women’s awareness platforms have resulted in raising awareness among women about various menstrual hygiene and sanitary products.
Asia Pacific held the largest market share in terms of revenue owing to the presence of a large female population and rise in disposable income. North America also constituted for a significant market share in terms of revenue due to availability of diverse products and high consumer awareness. Demand for innovative products such as menstrual cups and period panties is anticipated to further propel growth of the regional market.
The menstrual care products segment, which consists of sanitary napkins, tampons, and menstrual cups, continue to hold the largest market share in terms of revenue. Repeated purchase and ease of usage are anticipated to drive the product demand
Supermarkets is anticipated to remain the highest gaining distribution channel in the feminine hygiene product market over the forecast period. Availability of a diverse product range and easy accessibility are projected to propel the segment growth
With the boom in e-commerce, online retail store segment is expected to gain a significant market share in near future
Specialty and beauty stores offer a wide range of products under one roof. This segment is anticipated to hold a significant market share in terms of revenue. These stores offer discounts and other benefits, which is expected to bode well for the growth
“Asia Pacific held the largest market share owing to large female population and rising disposable income. North America, on the other hand, accounted for a considerable market share due to innovation and product diversity coupled with high awareness” The report says.
Some of the key market players are Glenmark, Lil-Lets UK Ltd., Procter & Gamble; Ontex; Natracare Bodywise, Unicharm Corporation, and Kimberly-Clark Corporation (KCWW) among others. Most companies engage in business collaborations to increase product penetration
The global female hygiene products market in products, distribution channels, and regions as segmented by Grand View Research:
Feminine Hygiene Product Outlook (Revenue, USD Million, 2014 – 2025)
Cleaning and Deodorizing
Feminine Powders, Washes and Soaps
Feminine Hygiene Products Distribution Channel Outlook (Revenue, USD Million, 2014 – 2025)
Online Retail Stores
Feminine Hygiene Products Regional Outlook (Revenue, USD Million, 2014 – 2025)
Middle East and Africa
The US company, Grand View Research
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