Lupita Nyong'o the new face of Lancôme

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Lupita Nyong'o

Lupita Nyong’o

What a fresh of breath Lupita has brought to the world of entertainment and beauty. Finally the world can see through this young soul the beauty of being a human instead of being a colour . Intelligent, sense of humour, humble, spirited, talented and beautiful perfectly defines our lady of the moment – Lupita Nyong’o
Lancôme’s announcement of choosing Lupita as their new brand ambassador is another step forward for the world to embrace Merritt rather than stereotyping . For me it’s a welcomed news not just because of Lupita but for the sake of a twisted campaign against women of colour portraying Black women as the most ugly of the races. A campaign that has perpetrated the minds of young women as lacking in everything. Seeing a woman of their own colour, with their own hair, without the fakes and fixes championing a global brand is a huge instance for them to begin again to appreciate their beauty and self. Thank you Lupita is all we can say.

With her instinctive and sophisticated talent and one of a kind beauty, both delicate and exuding strength, 31-year-old Lupita Nyong’o has taken the world by storm. She received an Academy Award® in the category of “Best Supporting Actress” for her moving portrayal of Patsey in Steve McQueen’s acclaimed film 12 Years a Slave–making her the fourth Academy Award® winning Lancome ambassadress. Her performance also won her many other prestigious awards worldwide, including the Screen Actors Guild® Award, the Independent Spirit Award, NAACP Award, as well as the 2013 Hollywood Film Awards’ “New Hollywood Award.”
Lupita Nyong’o, a recent graduate from the Yale School of Drama, has an eclectic artistic repertoire, having performed on stage as well as having directed the award-winning feature-length documentary, In My Genes, about the reality of living with albinism in Kenya. She was recently seen in the action thriller Non-Stop, opposite Liam Neeson and Julianne Moore. The Mexican-born, Kenyan actress is an outstanding example of a natural beauty. Confident and simply true to herself, she embraces life with freshness, citing happiness as the most attractive form of radiance.

“I am truly honored to join the Maison Lancome, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” confided Lupita Nyong’o. Joining Julia Roberts, Kate Winslet, Penelope Cruz, and the recently appointed young actress Lily Collins, Lupita Nyong’o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.
“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancome woman,” stated Francoise Lehmann, General Manager of Lancome International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”

Xavier Vey, President of Lancome USA added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancome ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”