Rihanna’s Million Dollar Fenty Beauty has revolutionized the Industry forever
Lately, Rihanna has been making waves in the entertainment industry with her newly fashioned choices and positioning of herself. Standing tall for those who are mostly ignored by mainstream media, Rihanna has always had an edge over including people of all types. Her popular music track, Work, released in 2016 set her out in establishing herself as the ‘Good Girl, Gone Bad’ while shedding light upon a subject and dialect which was unheard of.
This diva has recently stepped her toes in the world of makeup and beauty with the launch of her cosmetics line, Fenty Beauty. But this launch is not like just another makeup brand introduced in the plethora of players in the industry. Rihanna has managed to keep inclusivity the central focus of her venture.
In her makeup line, Fenty Beauty provides a vast range of foundations, makeup brushes and highlighters. But the icing on the cake is not the products themselves but it is in the THOUGHT that led Rihanna to launch this makeup line.
While on an average, a cosmetics brand launches around 10-15 shades in foundation, hoping it will suffice for all the women of all races in the world, Rihanna came to the market with a bang. Fenty Beauty has 40 shades of foundation – covering all skin tones which have been previously neglected by all brands.
Standing up for darker complexions specially, Rihanna has left a dent on the beauty industry around the world. She has represented the ignored, neglected and least thought about segment in the category and gave them a special place which was well-deserved.
The success of her launch is proven with the fact that all dark-tone shades in foundation were sold-out at Sephora as opposed to the lighter ones. This is indicative of the dearth of representation of coloured complexions in the makeup category and the immense potential that Rihanna has very thoughtfully tapped into.
The celebrity mentioned in an interview that while developing her makeup line she constantly questioned herself with respect to having something for dark skinned girls, for pale skinned ones and hence her range became an amalgamation of all types of undertones; from green, blue, pink and yellow.
Beauty influencers around the world have proudly received her makeup line with sentiments that reflect the dire need of such thought leadership in the category.
While this is quite a hit for Rihanna, do you think this is also a blow to the players of the makeup industry at present?