Rihanna sues her dad for $75 million for exploiting the Fenty family name trademarked by singer.

Big brands are arrogantly losing out on large market loyalty by their snub of community events.
January 16, 2019
Scared but straight: Spectacuar artwork by Nigerian German artist, Vivian Timothy.
January 24, 2019

PARIS, FRANCE - SEPTEMBER 21: Rihanna (L) attends the Fenty Beauty By Rihanna Paris Launch Party hosted by Sephora at Jardin des Tuileries on September 21, 2017 in Paris, France. (Photo by Dominique Charriau/Getty Images for Fenty Beauty) *** Local Caption *** Rihanna

Rihanna sues her dad for $75 million for exploiting the Fenty family name trademarked by singer.

According to documents obtained by TMZ, Rihanna is suing her father, Ronald Fenty, and his partner, Moses Joktan Perkins, for allegedly using the Fenty name to launch several ventures, including a talent development company called Fenty Entertainment.

The lawsuit argues that Rihanna’s father and his partner claimed to represent her and attempted to book 15 performances in Latin America for $15 million without her permission.

Rihanna has built a business empire, around the family name, Fenty, in the last few years. The unbrella singer made a huge success with the Fenty brand of products, including; the Fenty makeup line, lingerie line and the Bajan beauty.

Having put her family’s name on the map, Rihanna trademarked the Fenty name, making it legally her property to protect her own businesses.

Having severally sent letters to the dad and partner to cease from infringing on her trademark without successes, Rihanna is now suing to obtain injunction to keep her father and his partner from using the Fenty name for commercial purposes, as well as asking for monetary damages to maximum of $75 million.

Faustina Anyanwu
Faustina Anyanwu
Faustina Anyanwu is a features writer focusing on people's stories, entrepreneurship, start-ups, social media marketing, and profiling. Follow her on Twitter - @fauntee Official Website: www.faunteebon.com Mantra: Real Women Think Legacy.