Don’t just book a stall, maximise the opportunity.
The early bird catches the worm is a saying which emphasizes the importance of starting something early to maximize the potential outcome.
As a festival organizer, I cannot stress enough how crucial it is for you to make that decision to register as early as possible if you want to exhibit at an event.
Get involved with the event organizer, establish a great relationship with both your organizer and their audience, use the opportunity to initiate marketing and publicity for your business, reach out to get some ideas. Event organizers have lots of ideas as they deal with so many different kinds of audiences.
How you view something determines how you handle it and of course, determines the possible outcome. You must view every aspect of your marketing as an investment. When you’re exhibiting at an event, you have just bought a partnership opportunity. You must see it as an opportunity to share costs. Imagine if you had to organize your own solo product launch. How much could you have budgeted for that – to hire a space, do promotions, invitations and prepare for the day and perhaps hiring demonstrators? When you look at it this way, you can begin to see the huge cut in cost you have achieved.
In my experience, those who focus solely on making sales on the day mostly always lose the plot. Pushing hard sales pitch on the event day scares people away. Oftentimes, people want to acquaint themselves with the products, to see and feel and try the products before they buy. They will mostly remember the businesses that gave them an audience, took their time to interact and answer their questions.
I usually advise my exhibitors to carry as few products as possible. Have your products available online from where you can process sales on the day than carrying numerous products that you may not sell on the day. Instead have lots of sample products for your customers to try, enjoy, review and interact with. By doing so, they have a tendency to give you loads of helpful feedback and testimonials.