5 Ways To Maximise Your Exhibiting At Trade Shows.

I usually advise my exhibitors to carry as few products as possible. Have your products available online from where you can process sales on the day than carrying numerous products that you may not sell on the day. Instead have lots of sample products for your customers to try, enjoy, review and interact with. By doing so, they have a tendency to give you loads of helpful feedback and testimonials.

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Entrepreneurs Navigating Through Business Challenges – Eugenia Shaw.

One of the biggest challenges I faced was protecting my intellectual property. As I am the formulator of my products I wanted to make sure that as I was developing my business I did not put my intellectual property at risk. That problem was solved for me when I happened upon The British Library Business and IP Centre. I went there for another event and discovered the centre. The centre helped me gain all the knowledge I needed on how to make sure my IP was protected moving forward.

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