More choices for marketers as Instagram launches IGTV.
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June 22, 2018There are definitely larger options for marketers across industries as Instagram launches its lates app, IGTV. Is the app positioning to rival Youtube?
Comentators have noted that, “YouTube may always have a wider breadth of content, but through curation of creators and publishers’ video content, Instagram could become the reliable place to watch something great on the small screen.”
However noting that, “Instagram has evolved way beyond the initial simplicity of just filtering and sharing photos. When it launched, mobile networks, screens and cameras weren’t ready for longer-form video, and neither were users. As more families cut the cord or teens ignore television altogether, though, Instagram has an opportunity to become the TV of mobile.”
IGTV will let anyone be a creator. People will be able to upload vertical videos through Instagram’s app or the web. Everyone will be able to upload hour-long videos immediately. However smaller account holderd will be able to have same access later when the option expands to everyone eventually.
The IGTV app will be available globally on iOS and Android, as well as in the Instagram app through a TV shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy video without all the distraction,” Systrom explained.
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