The test will initially begin on some users' accounts in the U.S., says Instagram chief Adam Mosseri. The users in the test will be able to see the likes on their photos or videos, but no one else will.
Instagram is now surely a promising eCommerce platform. More than 500 million people use Instagram daily, and about 200 million visit different business profiles. If earlier Instagram was just a place to share your content with friends, now it resembles a digital marketplace where people search for products and services. But how should a startup profit from Instagram?