Instagram to hide ‘likes’ count on posts in the US.

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instagram likes

Instagram will begin to test hiding ‘likes’ in the US from this week. Hiding ‘like count’ is one of the social media giant’s move to become the safest place on the internet.

 The test will initially begin on some users’ accounts in the U.S., says Instagram chief Adam Mosseri. The users in the test will be able to see the likes on their photos or videos, but no one else will.

The primary goal behind this move is to “depressurize” the platform and make it less competitive for young people, according to Mosseri. 

The test has similarly been tested in Australia, Canada, Ireland and Japan with great success.

Faustina Anyanwu
Faustina Anyanwu
Faustina Anyanwu is a features writer focusing on people's stories, entrepreneurship, start-ups, social media marketing, and profiling. Follow her on Twitter - @fauntee Official Website: Mantra: Real Women Think Legacy.