” I don’t have time for nonsense.”John Boyega tells Jo malone as he steps down as brand’s global Ambassador following their racist steal of his concept and erasing the star in their campaign in China.
Star Wars actor, John Boyega has taken to twitter to announce his decision to step down as Jo malone’s global ambassador.
This follows the brands unforgivable decision to steal the stars campaign concept in which he directed and starred in, they took the concept then erased the actor, replacing him with a Chinese in their campaign launched in China, all without informing the original brand ambassador who created, directed and starred in the concept.
Last week, Jo malone apologised for doing that after the brand was called out. Unfortunately for them however, the Nigerian-British actor, John Boyega, “does not have time for nonsense.”
The Full Statement:
I have decided to step down as Jo Malone’s global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign.
Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family.
While many brands understandably use a variety of global and local ambassadors , dismissively trading out one’s culture this way is not something I can condone.
It’s back to back but I assure you this will be dealt with swiftly. I don’t have time for nonsense. We press on and strong. Stay blessed people ❤️