Telefonica Digital and Pinterest today announced a global partnership to bring Pinterest to millions of Telefonica’s Android customers. As part of the strategic agreement, each Telefonica mobile business, including Vivo, O2 and Movistar, will have the exclusive rights to provide the new Pinterest Android Widget to its customers. The global partnership will see the Pinterest Android Widget exclusively distributed and available for immediate download on Android devices sold by Telefonica, starting initially in the UK. The Widget, built by Pinterest for the partnership, will be pre-installed on Android devices in participating Telefonica territories. In the UK, it will be featured in O2 Recommends and the Android Widget folder, as well as promoted through multiple channels.
Pinterest a tool for visualizing and planning the things you love is quickly reaching an engaged and global mobile audience. Since January, it’s seen a more than 130% growth in monthly active users from Latin America and the UK.
“To be the first partner for Pinterest is a huge opportunity and a great testament to Telefonica’s reach, as well as Pinterest’s global ambitions,” Wayne Thorsen, Vice President of Global Partnerships, Telefonica Digital, commented on the partnership. “Our agreement is the foundation of a deeper relationship. As the Pinterest service explodes in popularity, we are now in a position to bring the best possible mobile Pinterest experience to our Android customers around the world.”
“Interests are global, which is why we want Pinterest to be available wherever people want to find ideas for the everyday projects in their lives and get inspired for the future,” said Don Faul, Head of Operations, Pinterest. “Telefonica is one of the world’s most advanced communications companies, and together we can provide a one-of-a-kind mobile experience to new and existing pinners around the globe.”
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