The test will initially begin on some users' accounts in the U.S., says Instagram chief Adam Mosseri. The users in the test will be able to see the likes on their photos or videos, but no one else will.
Facebook can be said to now be on its deathbed with the barrage of accusing fingers pointing at the social media giant. Recall last year, Facebook was accused of giving access to users' data to third-party companies. It was also accused of misleading users and undermined their privacy one of which brought about the Analytica scandal of 2018. Apart from these, there's been a series of other issues and complaints raised against Facebook on the issue of privacy and transparency with users as has been recorded by Electronic Privacy Information Center (Epic.org)
Instagram is now surely a promising eCommerce platform. More than 500 million people use Instagram daily, and about 200 million visit different business profiles. If earlier Instagram was just a place to share your content with friends, now it resembles a digital marketplace where people search for products and services. But how should a startup profit from Instagram?