Entrepreneurs Navigating Through Business Challenges – Eugenia Shaw.

One of the biggest challenges I faced was protecting my intellectual property. As I am the formulator of my products I wanted to make sure that as I was developing my business I did not put my intellectual property at risk. That problem was solved for me when I happened upon The British Library Business and IP Centre. I went there for another event and discovered the centre. The centre helped me gain all the knowledge I needed on how to make sure my IP was protected moving forward.

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It’s exactly two years since Telle Moi was launched providing nude or darker nail polish for black women.

“I was so surprised by how pretty they came out and I just felt like I hadn’t seen these colours anywhere in stores before. It never dawned on me that I wasn’t the only one going through difficulty in finding flattering nude polishes and once I made the colours for myself, I realised that I could actually try and help fix the problem instead of just complaining about it.”

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