British brands
June 22, 2020
“I was so surprised by how pretty they came out and I just felt like I hadn’t seen these colours anywhere in stores before. It never dawned on me that I wasn't the only one going through difficulty in finding flattering nude polishes and once I made the colours for myself, I realised that I could actually try and help fix the problem instead of just complaining about it.”
May 28, 2019
"They're not embracing digital channels and delivering a consistent experience across all the channels. In their mind, there is still the offline and online world, when in reality consumers don't notice that divide, they expect to see and experience the same message, offer or promotion at any touch point, seamlessly,"