Tourism: sustainability is the trend of 2023, according to the latest data

This trend is reflected in the numbers according to the latest data of the Swg observatory released in March of this year. Four Italians out of five would be willing to experience sustainable tourism, thus preferring to stay in a certified environmentally-friendly structure at the same cost. As far as the environmental protection initiatives are concerned, almost 70% of the sample respondents are in favour of limited access and traffic restrictions and 73% would be ready to do without their cars and use public transport or ecological vehicles.

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